This voucher for Seabrook Crisps ("Voucher") entitles the holder to 2-for-1 entry to Alton Towers Theme Park.

If the holder of the voucher redeems the Voucher, he/she agrees to be unconditionally bound by these terms and conditions:

  1. If the holder of the Voucher buys a fully priced Adult entrance ticket at the entrance to Alton Towers Resort , ("Attraction") then he/she may take with him/her one other Adult or Child who will enter the same Attraction on the same day free of charge.
  2. The Voucher can only be redeemed where the holder pays the full Adult ticket price (without any concessions or discounts) as stated at the entrance gate of your chosen Attraction at the time of entry or the full Adult ticket price as payable at
  3. The Voucher and Code (where applicable) have no cash value and are automatically void if sold, offered for sale or if any attempt or offer is made to transfer the Voucher and/or Code for value.
  4. The Code is only available on selected Seabrook crisps packs.
  5. This Voucher is valid for visits to the Attraction from 23.03.19 UNTIL 31.05.20 subject to the excluded dates set out in paragraphs 8, and the start and end of season dates stated in paragraph 10. Please note that the Attraction is only open on certain dates/periods of time during the year.
  6. Only one Voucher or unique code can be used per person and per transaction.
  7. The Voucher or the Code can only be used once. You cannot use the Voucher and the Code to gain free entry on two or more separate occasions.

    Excluded Dates:

    2nd and 3rd November 2019 (Alton Towers Fireworks Event - dates subject to change, please visit before your visit).

    Closed Dates:

    27/03 3/4 1/5 8/5 15/5 22/5 4/9 9/9 10/9 11/9 16/9 17/9 18/9 23/9 24/9 25/9 30/9 1/10 2/10 7/10 8/10 9/10 14/10 15/10 16/10

    Alton Towers Theme Park will be closed:

    27th March 2019

    3rd April 2019

    1st, 8th, 15th and 22nd May 2019

    9th, 10th, 11th, 16th, 17th, 18th, 23rd, 24th, 25th and 30th September 2019

    1st, 2nd, 7th, 8th, 9th, 14th, 15th and 16th October 2019


    1. VIA THE VOUCHER FOUND ON PROMOTIONAL PACKS (which must be redeemed at the gate entrance. Failure to present and surrender the Voucher to admissions upon arrival at the Attraction will result in the person who would otherwise have entered by using the voucher, having to pay the full price admission fee); OR
    3. To avoid disappointment and guarantee entry into our Attraction with the Voucher you can book your full priced Adult entrance ticket and your free ticket entitling one Adult or Child to free entry online at WWW.SEABROOKCRISPS.COM/ALTONTOWERS, enter your Code printed on the inside of promotional packs of Seabrook Crisps and follow the necessary instructions. For online bookings, prepayment online and printing of these tickets or scan at entrance is required. PLEASE NOTE: You must print your tickets at home and bring these with you to the Attraction or scan your e-ticket using a portable electronic device otherwise entry will not be granted.

    Then take your Voucher, printed or E-tickets with you to the entrance gate at Alton Towers Theme Park.

  12. The Voucher is not valid at Secondary Attractions and events including, but not limited to Tree Top Quest, Alton Towers Waterpark, Alton Towers Spa, Extraordinary Golf, Alton Towers Dungeon, secondary ticketed events, concerts, hotel events, Xmas events and Fireworks events. The Voucher can only be used for standard entrance tickets and cannot be used for priority entrance and/or Fastrack entrance at the Attraction (unless this is expressly stated as part of the Offer). The Voucher does not entitle Early Ride Time.
  13. The Voucher is not valid for accommodation including but not limited to, the Alton Towers Hotel, Splash Landings Hotel, CBeebies Land Hotel, Stargazing Pods and Enchanted Village (Woodland Lodges, Tree Houses) - an additional cost applies. Please check Attraction's website for additional costs.
  14. The Voucher remains the property of Merlin Attractions Operations Limited at all times and The Resort reserves the right to take possession of the Voucher at any time. The Voucher must be presented at the Attraction entrance and surrendered. Vouchers cannot be presented on electronic devices.
  15. Adult is 12 and over at the Alton Towers Resort.
  16. Entry is free for children under 3 years of age at Alton Towers Resort.
  17. Visitors under 12 years must be accompanied by an adult aged 18 years of age or over at Alton Towers Resort.
  18. The Voucher can only be used as stipulated. The Voucher is non-transferable/not for resale. Any purported transfer or sale of the Voucher will render it void. The Voucher is only valid in the United Kingdom. Photocopies will not be accepted. Admission prices are subject to change. The Voucher cannot be used in-conjunction with any other offer or promotion or concession (e.g. senior citizens, family tickets), reward/loyalty program, pre-purchased tickets, Combination tickets, 2 Day Pass, Season Ticket, Annual Pass, Q-bot or Fastrack tickets, rail inclusive offers, on secondary ticketed events, hotel events or concerts or for Group/advance bookings, nor with any existing reservation made or ticket booked online, via an App or by phone.
  19. Merlin Attractions Operations Limited reserves the right, in their absolute discretion, to refuse entry and to close and/or alter all or any part of the facilities including closure of rides and/or attractions and removal of figures for technical, operational, health and safety or other reasons where physical access or operation is not safe, practical or physically possible including overcapacity.
  20. Please note that Alton Towers Resort operates a chargeable car parking policy. Vouchers do not affect the price of car parking.
  21. Size, height, weight, age restrictions and medical warnings apply to certain rides and/or attractions.
  22. All Attraction information is subject to change; please check before your visit for the latest information.
  23. Entry to Alton Towers Resort will be subject to the Attraction's terms and conditions of entry, which can be found on the websites listed in paragraph 22 above.
  24. In the event of circumstances outside the reasonable control of Merlin, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this Voucher promotion, and only where circumstances make this unavoidable, Merlin reserves the right to cancel or amend the promotion or these voucher terms and conditions, at any stage, but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.
  25. If you redeem the offer, your personal data will be processed in accordance with our Privacy Statement set out in Annex A to these terms and conditions. Our Privacy Statement sets out how Merlin will process any personal data you provide to us in order to redeem the offer, including by entering a Code on the redemption website referred to in paragraph 9.2. You may also be required to provide your personal data to Merlin in order to redeem the Voucher. Where you provide your personal data to any company other than Merlin, it will be processed in line with that company's privacy policy and Merlin takes no responsibility for their processing of your personal data.
  26. You acknowledge that:
    1. the processing of your personal data is necessary for us to take steps with a view to entering into a contract with you to enable you to redeem the offer; and
    2. Merlin shall only use your personal data in accordance with the terms of the Privacy Statement set out in Annex A.
  27. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining clauses shall survive and remain in full force and effect.
  28. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining clauses shall survive and remain in full force and effect.
  29. These terms and conditions are governed by relevant UK law and you and we agree to only bring legal actions about these terms and conditions in a UK court. We will try to solve any disagreements quickly and efficiently. If you are not happy with the way we deal with any disagreement you and we may agree to refer the matter to arbitration but you and we are not restricted from bringing court proceedings.
  30. For Seabrook Crisps enquiries visit for contact details. Promoter: Registered UK office: Seabrook Crisps Ltd, Duncombe St, Bradford, BD8 9AJ, please do not send correspondence to these addresses.


Privacy Statement

Merlin Attractions Operations Limited ("Merlin") is a British-based entertainment company, with a registered office at Link House, 25 West Street, Poole, Dorset, BH15 1LD, which operates over 100 attractions, and over 20 hotels and holiday villages in 25 countries. Our business is about creating unique, memorable and rewarding visitor experiences. Merlin values the privacy of those individuals that it provides services to. This privacy statement sets out the basis on which Merlin processes and protects the personal data we collect from you. Whilst Merlin is the primary controller of your personal data, other entities within the Merlin Group may process their own copies of your personal data from time to time, consistent with the purposes set out in this Notice.

As Merlin is the company which was originally responsible for collecting information about you, it will be the Data Controller and can be contacted using the details set out below. You should be aware that although Merlin is principally responsible for looking after your personal data, information is likely to be held in databases which can be accessed by other Merlin Group companies. This Privacy Statement ("Statement") sets out the basis on which we process and protect the Personal Information we collect from you.


"Personal Information" refers to information which does or is capable of identifying you as an individual. The types of Personal Information that we process may include:




Telephone numbers

IP addresses and cookies (e.g. if redeemed using code online)

We comply with principles of "data minimization", and only collect the types and volume of Personal Information required to achieve the purposes set out in this Statement.


  • We will collect information from you directly when you complete any associated forms to participate in the administering the Offer.
  • To the extent permitted by law, we may also monitor and record telephone calls for training and quality assurance purposes if you call us directly in connection with administering the Offer.
  • Information about you may also be provided to us indirectly by a family member or any other third person who may be entering into the competition on your behalf, or as part of a family application which names you.


We will use the Personal Information we collect for the purpose of: administering the Offer. We will also need to use your Personal Information for purposes associated with our legal and regulatory obligations.

We have to establish a legal ground to use your Personal Information, so we will make sure that we only use your Personal Information for the purposes set out in this Section where we are satisfied that:

  • our use of your Personal Information is necessary to perform a contract or take steps to enter into a contract with you (e.g. to manage your application to participate in the Offer), or
  • our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we are subject to (e.g to comply with ICO), or
  • our use of your Personal Information is necessary to support 'legitimate interests' that we have as a business (to carry out analytics across our datasets in relation to the Offer), provided it is always carried out in a way that is proportionate, and that respects your privacy rights. Where required under separate laws, for example the Privacy and Electronic Communications Regulations, we will also ensure that you have opted in to send you marketing materials.

Before collecting and/or using any Special Categories of Data, we will establish an additional lawful ground to those set out above which will allow us to use that information. This additional exemption will typically be:

  • your explicit consent;
  • the establishment, exercise or defence by us or third parties of legal claims; or
  • a specific exemption provided under local laws of EU Member States and other countries implementing the GDPR.

Please note: if we have previously advised that we are relying on consent as the basis of our processing activities, going forward we will not be relying on that legal basis except where this has been explicitly set out to you.

Please note: if you provide your explicit consent to allow us to process your Special Categories of Data, you may withdraw your consent to such processing at any time. However, you should be aware that if you choose to do so, we may be unable to provide certain services to you. If you choose to withdraw your consent we will tell you more about the possible consequences.


If you are under the age of 16, you should not participate in the Promotion unless you have the consent of, and are supervised by, a parent or guardian. We will provide follow up communication to your parent or guardian stating that you have indicated that their consent has been obtained, asking them to verify that that is indeed the case, and offering them a chance to opt-out if not. Where they have not provided consent, we will remove your entry and Personal Information. If you are a child, please make sure that your parent or guardian reads this Statement.

Parents and guardians should at all times supervise their children's activities, in particular for use of our Website. We do not and will not knowingly collect information from any child under the age of 16 without us having been informed that the child's parent or guardian provided consent (other than such information as is necessary in order to obtain parental or guardian consent). Parents and legal guardians may request to review information collected from their children under the age of 16, or exercise any of the rights set out below on the child's behalf as specified in the "Contact Us" section below.


Personal Information will not be kept for longer than is necessary for the purpose for which it is processed (which will normally mean at the expiry of the Promotion Live Period) and will be retained in accordance with our records management policy. In certain cases, laws or regulation require us to keep records for specific periods of time, including for accounting purposes or health and safety compliance. In other cases, records are retained in order to administer the relationship, to fulfil our contractual or statutory obligations or to resolve queries or disputes which arise from time to time.


In order to carry out the purposes outlined above, we may share Personal Information with Seabrook and also with third parties we have contracted with to provide services.

Third parties are restricted from using or disclosing your Personal Information except as necessary to perform services on our behalf and are required to comply with applicable legal requirements.


Due to the global nature of our business, the Personal Information we collect may be transferred, processed and stored across geographical borders. For instance, we may transfer Personal Information locally or overseas, including to the European Union, United States, Australia and Singapore and other locations where we have business operations and where our data processing agents may perform duties for us. Whether to third parties or internally, any transfers of Personal Information from the EU to countries not automatically deemed to provide an adequate level of data protection are governed by European Union (EU) standard contractual clauses and/or equivalent data transfer regulations to protect the security and confidentiality of Personal Information. You have a right to request a copy of such safeguards using the contact details supplied in the section below, subject to any duties of confidentiality (i.e. we may have to remove commercially sensitive information).

We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Statement.


We may use your personal data to send you direct marketing communications about our attractions, hotels, experiences or our related services. This may be in the form of email, post, SMS, telephone or targeted online advertisements. We limit direct marketing to a reasonable and proportionate level, and to send you communications which we think will be interesting and relevant to you, based on the information we have about you.

For the purposes of GDPR our processing of your personal data for direct marketing purposes is based on our legitimate interests, but where opt-in consent is required by the Privacy and Electronic Communications Regulations we may ask for your consent where this required. You have a right to prevent direct marketing of any form at any time stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us using the details in the section below.

We also use your personal data for customizing or personalizing offers and content made available to you based on your visits to and/or usage of the websites, as well as your interaction with them in connection with the Offer. We may also recommend content to you based on information we have collected about you and your viewing habits.


We have implemented reasonable physical, technical and administrative security standards to protect Personal Information from loss, misuse, alteration, destruction or damage.


You have a number of rights in relation to your personal data. In summary, you may request access to your data, rectification of any mistakes in our files, erasure of records where no longer required, restriction on the processing of your data, objection to the processing of your data, data portability and various information in relation to any automated decision making and profiling or the basis for international transfers. You also have the right to complain to your supervisory authority (further details of which are set out in the section below). Those underlined are defined in more detail as follows:




You can ask us to:

  • confirm whether we are processing your personal data;
  • give you a copy of that data;
  • provide you with other information about your personal data such as what data we have, what we use it for, who we disclose it to, whether we transfer it abroad and how we protect it, how long we keep it for, what rights you have, how you can make a complaint, where we got your data from and whether we have carried out automated decision making or profiling, to the extent that information has not already been provided to you in this Policy.


You can ask us to rectify inaccurate personal data. We may seek to verify the accuracy of the data before rectifying it.


You can ask us to erase your personal data, but only where:

  • it is no longer needed for the purposes for which it was collected; or
  • you have withdrawn your consent (where the data processing was based on consent); or
  • following a successful right to object (see 'Objection' below); or
  • it has been processed unlawfully; or
  • to comply with a legal obligation which Merlin is subject to.

We are not required to comply with your request to erase your personal data if the processing of your personal data is necessary: for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims. There are certain other circumstances in which we are not required to comply with your erasure request, although these two are the most likely circumstances where we would deny that request.


You can ask us to restrict (i.e. keep but not use) your personal data, but only where:

  • its accuracy is contested (see 'Rectification' below), to allow us to verify its accuracy; or
  • the processing is unlawful, but you do not want it erased; or
  • it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise or defend legal claims; or
  • you have exercised the right to object, and verification of overriding grounds is pending.

We can continue to use your personal data following a request for restriction, where:

  • we have your consent; or
  • to establish, exercise or defend legal claims; or
  • to protect the rights of another natural or legal person.


You can ask us to provide your personal data to you in a structured, commonly used, machine-readable format, or you can ask to have it 'ported' directly to another Data Controller, but in each case only where: the processing is based on your consent or the performance of a contract with you; and the processing is carried out by automated means.


You can object to any processing of your personal data which has our 'legitimate interests' as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests. Once you have objected, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights.

Automated Decision Making

You can ask not to be subject to a decision which is based solely on automated processing , but only where that decision:

  • produces legal effects concerning you (such as the rejection of a claim); or
  • otherwise significantly affects you.

In such situations, you can obtain human intervention in the decision making, and we will ensure measures are in place to allow you to express your point of view, and/or contest the automated decision. Your right to obtain human intervention or to contest a decision does not apply where the decision which is made following automated decision making:

  • is necessary for entering into or performing a contract with you;
  • is authorised by law and there are suitable safeguards for your rights and freedoms; or
  • is based on your explicit consent.

To exercise your rights, you may contact us as set out below. Please note the following if you wish to exercise these rights:

  • Identity: We take the confidentiality of all records containing personal data seriously, and reserve the right to ask you for proof of your identity if you make a request.
  • Fees. We will not ask for a fee to exercise any of your rights in relation to your personal data, unless your request for access to information is unfounded, repetitive or excessive, in which case we will charge a reasonable amount in the circumstances. We will let you know of any charges before completing your request.
  • Timescales. We aim to respond to any valid requests within one month unless it is particularly complicated or you have made several requests, in which case we aim to respond within three months. We will let you know if we are going to take longer than one month. We might ask you if you can help by telling us what exactly you want to receive or are concerned about. This will help us to action your request more quickly.
  • Exemptions. Local laws, including in the UK, provide for additional exemptions, in particular to the right of access, whereby personal data can be withheld from you in certain circumstances, for example where it is subject to legal privilege.
  • Third Party Rights. We do not have to comply with a request where it would adversely affect the rights and freedoms of other data subjects.